Ever wonder how a great idea goes from a spark of inspiration to a product people actually want? In this workshop on Idea Validation, participants will explore how to test ideas, refine assumptions, and understand product-market fit. The session will be led by Michelle L. Robinson, owner of DEMIblue Natural Nails and creator of the DEMIblue 21-Free Vegan-Friendly Nail Polish Brand, who will share her entrepreneurial journey and the story behind building a brand with purpose.

Michelle’s work is rooted in her background in healthcare, education, business, and beauty, as well as a deeply personal motivation inspired by her mother’s experience with cancer. With advanced degrees in business and managerial sciences, along with hands-on experience as a Registered Medical Assistant and Licensed Manicurist, she brings a unique perspective on innovation, wellness, and brand-building that addresses a meaningful need.

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