Skandalaris Center

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President of Creata Brings Unique Perspective to SC National Council

Sydney Everett (Staff)
December 19, 2019

The Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship welcomes Sue Rosenhain to our National Council. We are excited for Sue to join our council, as her life’s work greatly aligns with our mission to inspire and develop creativity, innovation, and entrepreneurship at Washington University in St. Louis.

Sue is the proud parent of seven children, three of whom are WashU alums, and her decision to join the council was partly influenced by the same perspective that encouraged her children to attend the university, “WashU’s philosophy of exploration, that you aren’t set on a specific track.”

In addition to her children’s experiences at WashU, Sue brings to the council creative and business knowledge gained through her experience at Creata, a global brand ideas and activation company that encourages play. As described on their website, “for over forty years, Creata has found the connection between brands and play and we’ve put that connection to work for the world’s leading marketers such as Coca-Cola, McDonald’s, Kellogg’s, Nestle and others.”

As President of Creata globally, Sue “hopes to bring a different perspective from a different industry, a women’s perspective, from a women-owned company” to the National Council. “I want to share how those things are a positive and how entrepreneurship can be seen through a different lens,” she shared.

From Creata, “A woman-owned company, we have the needs of family at our foundation. Our insights and ideas become innovative products and services that generate affinity for brands and forge emotional bonds in families and friends. From child development edutainment and communication to integrated shopper marketing campaigns, we make marketing people play with.  And we have become playful partners to some of the world’s most valuable brands.”

Educated in Australia with a bachelor’s degree in accounting and law, Sue began her career in Business Services with Pannell Kerr Foster and then as Financial Accountant with BHP Engineering.  She joined Creata Australia in 1991, moving to Hong Kong in 1992 to set up Creata’s Asian offices, bringing sourcing, product manufacturing, QA/QC, logistics and finance capabilities to the Creata Asia group.

In 1994, she moved back to Australia and into a leadership role in client services and product development, growing Creata’s client base in Asia, Europe and Australia. In 2003, she moved with her family to Chicago to establish a more robust USA presence near Creata’s largest and growing client - McDonald’s.  In 2015, Sue took over the role of President of Creata’s 16 offices globally.

Sue lives in Chicago with her husband, Christopher Dimmock, and their seven children.

Sue Rosenhain joins thirty other entrepreneurs, business and community leaders, who comprise the Skandalaris Center National Council. To learn more about the council and how they support the center’s mission visit