On February 10, WIX expert Caitlin Murphy Herring guided attendees through topics including tips for developing your personal website and gave a website design demonstration at our WIX Training Workshop.
Caitlin Murphy Herring manages Academic Partnerships at wix.com, where she helps students become career-ready with a professional online presence and the necessary digital skills to build their portfolio, personal brand, or online business. Before joining WIX, Caitlin spent nine years in Sales Enablement at Google & YouTube helping advertisers build their brand(s) online and transforming the sales capabilities of over 12,000 sellers globally.
We were thrilled to have Caitlin share her broad range of website development knowledge, which included reasons for needing an online presence, specifically highlighting the importance of discoverability and search engine optimization.
One area Caitlin brought attention to were three items you must figure out before developing your website. These items included:
- Identify the website’s goal: Are you trying to show your personal or professional brand? Highlight this section with specific fonts, colors, and designs to convey your clearest message.
- Have a clear call to action: What do you want people to do on this website? This could include emphasizing your email if you want people to contact you personally or special deals if you want them to purchase your products.
- Incorporate your brand: Tie your website together with aspects of your personality and flair
Caitlin explained that these three items allow entrepreneurs the ability to show their business or innovative idea through their website in a simple manner, and stated that “a website is a creative canvas.”
Caitlin further accentuated her statement by designing a website on the webinar. Entrepreneurship and Marketing 2024 student Rachel Kleban admitted that “[she] was shocked” by how easy it is to create a WIX website. This workshop truly highlighted the essentiality and ease of creating a website in the 21st century, whether you are endorsing your personal or company brand.
WIX has generously offered a discount to WashU students! Any WashU student interested in starting a WIX website can contact Cyril Loum to gain access to the discount.