“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” – Albert Einstein

Did you know that 45% of startups fail because they do not know their market? Join us for our Customer Discovery Workshop led by Ryan Osero to learn how design research can ensure you’re solving the right problem for the right market.

Ryan Osero, Senior Director of Design Strategy & Delivery at Edward Jones, leads a multi-disciplinary team of 70+ design leaders and associates in designing financial services and systems that create value for everyone. An engineer by training and a business designer by practice, Ryan has applied his problem-solving tools and design-thinking mindset across industries like Finance, Energy, Consumer Goods & Services, and Healthcare. From the largest Fortune 500 organizations to nascent start-ups, Ryan has led and guided teams worldwide on how to be more human-centered, creatively explore and solve problems, and quickly prototype ideas for users to vote with their wallets.

Register here!