With the rise of generative AI models, it’s never been easier to start building. But how do you know what to build? And how do you know if what you built solves a problem in a better way? That’s the realm of applied research in the form of customer discovery. It can help you better understand people and their problems. That, in turn, increases your odds of creating solutions with market-fit and sustainable business models. Join us for this interactive workshop led by designer, educator, and entrepreneur Kate Edgar Owen.

As a user experience design leader with over 15 years of experience Kate’s specialty is getting products and services from intent to market fit in the product development life-cycle and building teams, roadmaps, and traction to scale.

Kate brings a depth of experience in product design strategy, ethnographic research, and business innovation across non-profits, government institutions, startups, and Fortune 500 companies— spanning the likes of Nike, Bill and Melinda Gates Foundation, Microsoft, and The Ministry of Health of Palau.

A St. Louis native, Kate’s work has since spanned Latin America, Micronesia, East & West Africa, and Asia. She has held workshops at premier design conferences in London, Lisbon, San Francisco, and Nairobi, and led creative teams in receiving the Círculo Creativo and Totem awards in Mexico.

RSVP here.