This 3-session offering via Zoom will introduce technology start-ups to the steps necessary for developing a business model canvas for their early concept. This includes a framework that focuses on discovering the customer problems in the space where their potential solution may live.

In addition, this course will include steps to develop a value proposition that fulfills the customer’s need, that differentiates them in the marketplace. Participants will learn the basics of conducting customer discovery interviews and will apply real-life learning by completing interviews outside of class time. Then participants will be presenting their key findings in class and receive feedback to enhance and sharpen their ideas.

3 sessions will be held via Zoom on March 3, 10, and 17, 2022 from 1 to 4 p.m.

Apply to join by March 1 at 5 p.m.: https://missouri.ecenterdirect.com/events/23463