On March 5, 2021, the Skandalaris Center hosted an Innovation Activation centered around exploring the ever-evolving nature of “work”. WashU parents Andrew Sachs and Frederik Bond joined one another in a conversation where Fredrik shared his work, how he got his start in the highly competitive TV commercial business, and how each commercial is like building a business.

Following are a few key takeaways from Andrew and Fredrik’s conversation.

• The nature of developing commercials and film is akin to the nature of building a business. They both require pitching, location scouting, financing, etc.
• Take a huge risk and leverage that into something.
• Have a path, work toward your goal.
• There are many opportunities for students looking to go into film including cinematography, location/set manager, copywriters, and creative director.
• The best ideas can come from anyone on the team.
• You will make mistakes. Learn from them.

The interactive conversation allowed attendees to connect with Andrew and Fredrik while learning the creative process behind some of Fredrik’s most popular commercials.

Check out the full event below.