Eight out of ten entrepreneurs who start businesses fail within the first 18 months. That accounts for a whopping 80%. The number one reason why startups fail, which accounts for 42% of failures, is because there is no market need for the product or service developed. It may be a million dollar idea. It may look impressive. But unfortunately, it is not solving a core problem for which people would pay. This is where Design Thinking kicks in.

Join Tracie Wolfmeyer and the Skandalaris Center for a workshop on Design Thinking. Preview real life examples and learn about:

• How to capture insights
• How to convert insights into action
• How to test hypotheses
• How to experiment and test viability quickly

Tracie is an interdisciplinary designer and innovation leader experienced in using human-centered design, macro trends, and startup lean methodologies to help shape the future of companies across a diverse range of industries and sectors. Tracie is a recognized leader in Corporate Innovation, Design Thinking, and Startup Ecosystems for creating new ways of working for brands and startups who are seeking to solve complex business challenges. Her work has been recognized by CIO magazine, Innovation Leader, St. Louis Business Journal, St. Louis Regional Chamber, and the Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship.

Formal registration has closed but walk-in are still welcome!