This free 90-minute webinar will introduce technology start-ups on how to build a business model canvas for their early concept. This includes a framework that focuses on discovering the customer problems in the space where their potential solution may live. In addition, the webinar will introduce the basics of market research. This includes the initial steps tech startups can take to understand the market and how to begin conducting customer research to determine product market fit. It also covers an introduction to primary (customer) and secondary (market) research, market segmentation, and how to get started as a tech startup to build a value proposition that fulfills the customer’s needs and differentiates them in the marketplace.

Register for this no-cost webinar here.