Seven finalists have been selected to compete for $22,500 in awards in the Fall 2020 Skandalaris Venture Competition. In anticipation of the SVC finals, on December 8, 2020, we are publishing a Q&A series with the finalists. Today's featured team is Mindify. 

About

Mindify is incorporating neurometrics into consumer insight through non-invasive brain-computer interfaces—‘mind-reading’ by looking at people’s brainwaves and measuring the factors that influence their purchasing decisions. 

Industries: Neuromarketing, biotechnology, consulting

Number of Employees: 5

Total Funding (as of November 2020): $1,000

What problem are you solving?

Lack of high-quality consumer market research strategies, overflow of cheap, low-quality market research tools such as mass online surveys. “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” (Jon Wanamaker).

About the Founding Team:

• Wilson Huang - an innovator with a focus on Brain-Computer Interface from TKS at Microsoft New York. He has consulted for BSE Global. Wilson is cross enrolling in Babson college and the University of Pennsylvania, pursuing undergraduate entrepreneurship and neuroscience.
• Mark Zhang - a high-school software engineer with experience in full-stack development, machine learning, and data science. He is currently a member of the advisory board of JobAgent. 
• Harry Li - an undergraduate student pursuing mathematics at WashU. He was an outreach coordinator for BlockchainsForSchools and interned at NJ Blockchain Center. Harry has experience in the growing Blockchain and data security industry.

What is the biggest lesson you’ve learned since starting your venture?

There are no million-dollar ideas—or at least don’t count on coming across one. Most successful business ideas aren’t born in an instant; they are carved out of mundane looking ideas bit by bit, and the legwork of getting there isn’t glorious. Understanding this, my team is always patient and reflective in the face of setbacks.

What do you love about being an entrepreneur?

Being able to pursue anything you want to pursue, on your own terms.

What words of advice do you have for those interested in starting a business?

A lot of it really is just luck, so enjoy the process!

Website: https://mindsetcorp.tech