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GIA Finalist Spotlight: Golden Roots Essentials

Sydney Everett (Staff)
March 22, 2021

In April, five scalable ventures with a lasting impact on society will compete in the 2021 Global Impact Award for the chance to win up to $50,000. In celebration of their achievements and anticipation of their April presentations will be featuring a Q&A series with the finalists on our blog over the next month. Today’s blog is all about Golden Roots Essentials.

Golden Roots Essentials is natural, holistic, and luxurious lifestyle brand focused on personal care, beauty, and style. The venture utilizes overlooked centuries-old traditional African skincare rituals and ingredients to create innovative healthy skincare products. The venture was founded by Fanta Kaba (MBA ’21).

Golden Roots Essentials was the 3rd place winner and recipient of $5,000 in the Fall 2020 Skandalaris Venture Competition.  Her SVC finalist blog is a great companion piece to today’s feature and an opportunity to learn more about Fanta and Golden Roots Essentials. Also check out Fanta’s Student Entrepreneur Profile in the Skandalaris Center blog.  


How did participating in and winning SVC shape your venture?

Participating in the SVC was an opportunity that opened doors to so many opportunities, primarily growing my network. Through the competition, I have been able to meet great entrepreneurs that have shared success tips and been of guidance to me and has been truly helpful.

What is your favorite part about being an entrepreneur?

My favorite part of being an entrepreneur is the creativity and the impact I see my venture having on people. I love the process of researching and creating products that are solutions for so many people. 

What is the most challenging part about being an entrepreneur?

The most challenging part of being an entrepreneur is the lack of security and the need to show up every single day. Entrepreneurship takes a lot of risks; it requires time and resources that are not certain. It requires getting yourself together every day and showing up no matter how you feel because your venture needs you.

What is your #1 tip for building a strong team?

I am currently a "one woman" mean, meaning formally, I am the face of Golden Roots. However, I do have a team that is informal and my #1 tip in building a strong is team is to acknowledge your strengths and weaknesses as a founder. Hire where you lack. In my situation, I don't have the bandwidth to currently hire but I have a strong network of individuals that I can confidently rely on to help me with my needs.

What is your must-read book?

The ONE Thing by Gary Keller and Jay Papasan

What is your favorite entrepreneurial news source?

I love Forbes and BusinessWeek!



Instagram: @goldenroots.essentials

Twitter: @gldnroots